Argenta wins the award for the best booth at the Cersaie 2024 trade fair

Argenta wins the award for the best booth at the Cersaie 2024 trade fair Argenta Cerámica, the renowned ceramic tile design and manufacturing firm, was awarded the ADI Booth Design Award at Cersaie Trade Fair 2024 in Bologna, Italy. This prestigious award from Associazione per il Disegno Industriale (ADI) recognises booth design excellence that stands out both for its innovation and its ability to create immersive and unique experiences. This achievement underlines Argenta’s commitment to cutting-edge product presentation.

Presentation of the ADI Booth Design Award – Cersaie 2024.

Argenta’s 400 m² booth has been acclaimed for its visionary architectural approach. It dissolves the boundaries between indoors and outdoors, redefining the visitor experience. By fragmenting volumes, the booth provides a smooth and continuous circulation. Each section is presented as an independent volume. This allows the visitor to explore the brand’s new products in an immersive and dynamic way.

The project’s core concept is based on circulation simulating an outdoor space with a natural transition between the exhibition and complementary areas. The products are modulated in 160×160 cm formats, highlighting their unique features, while the reception, cafeteria and technical areas are effortlessly integrated into the overall design, providing the best possible functionality without compromising on aesthetics.

This recognition not only strengthens Argenta’s position, but also consolidates its reputation as a brand that redefines expectations in the sector. It provides a memorable brand experience, while setting a new benchmark in the competitive global market for ceramics and interior design.