Argenta, where nature comes to life.

Argenta Cerámica is preparing to dazzle at Cersaie 2024, the prestigious event, which will be held from 23 to 27 September in Bologna, Italy. The company will present a design that connects purest nature with avant-garde ceramic technology at what is now its traditional location in Hall 36, Stand B12-C15.

Through its “From Nature to Life” campaign, Argenta is seeking to highlight the naturalness of its ceramic products with innovative effects and finishes, thanks to its advanced Artech. technology. This approach enables the company to offer solutions that not only reflect the beauty of nature, but also incorporate the latest in digital technology to apply enamels and finishes, ensuring superior durability and quality.

Image from the ‘From Nature to Life’ campaign.

This year, Argenta has designed a stand with an innovative architectural design that blurs the boundaries between the inside and the outside. It has created an exhibition stand where nature and technology come together in perfect harmony. Visitors will be able to experience a seamless transition between these two worlds, exploring and touching the materials up close to feel how nature and advanced ceramic technology beat as one.

The series that will be highlighted at the exhibition include SANTELMO, a collection that evokes the serenity of the Majorcan coastline, and WESTONE & EASTONE, inspired by the natural beauty of Portland stone. Thanks to Artech technology, this limestone is presented with an exceptional level of detail.

As part of its commitment to innovation, Argenta will launch two new product families at Cersaie: MAX (a 14 mm-thick porcelain tile) specifically designed for façades and high footfall areas, and EXTREM (a 20 mm-thick porcelain tile) ideal for outdoor paving. These new collections stand out for their resistance and versatility, expanding the firm’s possibilities for use in demanding architectural projects.

Astoria Greige 60×120 – Astoria Series.

Through this design, Argenta invites visitors to explore a whole new dimension of design, where inspiration emerges from the depths of nature to give life to the purest sensations.